Recent Work

Water.com Relaunch

As Lead Business Analyst, I guided the full relaunch of Water.com, Primo Water’s primary eCommerce and subscription platform. The project focused on improving mobile usability, simplifying the subscription flow, and aligning business goals with a scalable, modern digital experience. Post-launch, the platform saw a conversion rate increase of over 170 percent and more than doubled its web traffic. My role included defining product requirements, managing the backlog, coordinating with cross-functional teams, and reporting performance metrics to senior leadership.

Immersive Configurator Tour

This project began as a creative challenge: to design an interactive product tour that felt immersive and flexible. I built a 3D configurator that allowed users to explore a virtual space while changing finishes, materials, and product features in real time. From concept to implementation, I owned the user experience, interactivity, and visual execution. The result was a dynamic showcase of digital storytelling blended with functional product interaction.